Digital media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organisations, communities and individuals. Knowledge and understanding the scope of digital marketing has become necessary for every marketing professional in today’s world.
Digital marketing can become a driver for a company's bottom line by using cutting?edge techniques and platforms to market products and acquire newer users and capture wider markets. Certificate program in Digital Marketing will give a richer understanding of the foundations of the new digital marketing landscape and enable the student to understand concepts and tools which will help organisations to move to digital channels. The program focuses on developing and planning a digital offering, gaining proficiency in social advertising, exploring the digital research tools and enhancing the customer engagement by use of e-CRM.
The program will offer career opportunities in following areas: Logistics management in Digital Organisations, Supply chain management in the virtual environment, E- Customer relationship management, On-line Market research, E marketing, Initiating Start up in Online Marketing.
Bachelor degree holder / Graduate in any discipline from a recognised University.
International / SAARC Graduate from a recognised / accredited University /Institution.
Three Year Diploma Holders from a recognised University/Institution, with a minimum of three years of supervisory experience.
Students who have appeared in their final year examination of Bachelor degree program / graduation degree course and are yet to pass the final year examination of Bachelor degree program, can also apply, subject to successful completion of their Bachelor degree program / graduation within the time period specified by SCDL.